About Us
What We Do
JRA Advertising is the Marketing Intelligence Company. "Intelligence" is there because we design programs smart enough to be accountable. At the end of the day, JRA Advertising clients can make a couple of statements that are seldom heard in marketing. They can say, with certainty, "I spent this much; I got this much back." Even better, they can also say "These are the new customers JRA Advertising brought me, and this is what they're buying."
JRA Advertising, a local Virginia based advertising agency, began operations in 1968. We bring marketing experience and a proven track record of delivering intuitive and proven creative results to our clients. Our passion, enthusiasm and project management skills, coupled with our many years of experience in marketing strategy and design principles ensures we have the expertise to help you grow your business.
Our services include everything one might expect from a leading business-to-business advertising agency, plus an unexpected category or two. We provide our clients strategic planning; research (conventional and online); media planning and placement; advertising (conventional and interactive); direct marketing (conventional and interactive); publications services (print and online); public relations; Web site design, hosting, and maintenance; and training (conventional and interactive).
Mission Statement
"Make the Wave"
JRA Advertising endeavors not to ride the wave, but to create it. To take the initiative where others resort to convention just as we partner with our clients to gain ground along established paths, we seek to develop new directions, new alliances, and new efficiencies. We find our work is best engendered in a positive, creative atmosphere, where openness, respect, and joy are more the rule than the exception. We ask our clients to measure us by the return on their investment. We measure ourselves by the satisfaction we gain in the process of providing that return.
Core Values
- We are here to create measurable return on our clients' marketing investments.
- We value loyalty, honesty, and openness.
- We support each other and our clients. Our scoreboard has room to display both fun and profit
About the Founder
JRA Advertising was founded in 1968 by Jim Ricca, former professional American Football player.
